Here, seven small business owners reveal the smartest purchase they ever made on a credit card, and why putting those purchases on plastic was a savvy move.
In addition, you’ll learn strategies for making the most of your business credit cards.
“I put all my marketing ad spend from Facebook and Google on my business credit card and pay it off monthly. It’s helped me gain an extra 30 days of cash flow at no cost and was the driver for scaling my business quickly. The biggest advantage, though, is that I’ve racked up 500,000+ miles by switching from my operating account to a business credit card. I’ve used these points to fly my family round trip, first class, to Spain for free. I don’t pay for flights anymore!”
—Jeff Root, owner, Rootfin.com, an insurance comparison website
Travel miles strategy: Business travel credit cards can offer lucrative rewards, but choose wisely. If you typically fly one airline, consider that airline’s co-branded credit card as it may provide perks such as priority boarding, free checked bags and the ability to earn status faster with that airline. Otherwise, a card that offers flexible travel rewards that can be used with multiple providers will often be best.
“Anytime I’m dealing with vendors outside the U.S., I find it’s critical to use our business credit card to pay them. It’s nearly impossible for a small business to go after someone for an international claim if they get taken advantage of, so using our card for foreign transactions gives us protection to dispute the payment and protect our cash on hand.”
—Seth Kravitz, CEO, Phlearn, an online Photoshop and Lightroom training company
Fraud protection strategy: Business credit cards provide excellent fraud protection. Under federal law, cardholders are not responsible for more than the first $50 in fraudulent charges, and most issuers offer zero liability. Business debit cards do not offer the same protection under federal law, so a credit card is often a smarter choice.
“When we first started our business, we needed some specific third-party analytic tools that we simply did not have the money for. However, we did not feel we could move forward and be competitive without them. Taking a leap of faith, we purchased the program we needed on our small business credit card and luckily it paid off 10 times over! Leveraging our small business credit card’s equity allowed us to purchase something we direly needed to grow our business, and it was the smartest purchase we have ever made for the business.”
—Mark Huntley, co-founder, Credit Knocks, an online credit information and review service
Financing strategy: You may be able to finance large purchases inexpensively by using a card with a low introductory rate or a low-rate balance transfer. Also, keep in mind that even a credit card with an interest rate of 16 percent to 18 percent is often cheaper than other small business financing options that often carry much higher rates.
“Booking our travel with our business credit card has to be the smartest purchase we’ve made. By using our credit card, we save on travel insurance and rental car insurance. We also earn rewards which lets us earn free flights and discounted insurance. I always make it a rule to book all our travel with our credit card as it helps us keep a record of our deductible expenses, too.”
—Patricia Russell, CFP, founder, FinanceMarvel, a 501(c)(3) nonprofit financial planning organization
Travel savings strategy: Some business credit cards offer collision damage waiver coverage when you rent a car as primary coverage, which means you may not have to file a claim with your own auto insurer first. Some offer secondary coverage, which may provide benefits if your auto insurance doesn’t cover the full amount of the loss or damage. Read the fine print to make sure you understand your benefits.
“We spend thousands of dollars a month running online ads and paying for them with our business credit card. When we were first starting out, we needed the credit card because we didn’t have the funds to purchase the ads right away, so it was a way for us to initially get off the ground. Now, we enjoy being able to cash in on all the reward points. We go on company retreats all the time, and much of the expenses are paid for due to credit card perks. These points keep adding up because we are constantly spending on the card.”
—Sean Pour, co-founder, SellMax, a nationwide car-buying service
Startup financing strategy: Most business credit cards rely on the owner’s personal credit scores when evaluating an application, which means these cards may offer financing for new businesses that don’t have access to other forms of financing. In addition, income requirements may often be met with income from all available sources, not just business revenues.
“Hands down, the best small business purchase we made on a credit card was hiring a developer to create our forum. The forum has proved very valuable since launch, because it has given our audience a platform to speak with one another, post pictures of their pets (bearded dragons, leopard geckos, etc.), and ask critical questions on how to take great care of their pets. We’re seeing an instant impact on user engagement, which has increased our repeat sales.
Because our credit card offers 2 percent cash back on all purchases, we look at all credit card purchases as if they have a 2 percent discount. The forum was about $15,000, which made it obvious that we’d want to use the credit card to pay for the service; it yielded a $300 cash back return. This may not seem significant compared to the cost of the forum; however, over the course of a year, 2 percent cash back on all business expenses can cover a significant portion of someone’s salary or other business expenses.”
—Jeff Neal, operations manager, The Critter Depot, an online seller of insects and supplies for reptiles
Cash back strategy: Cash back is a popular reward that every business can use. Some cards provide flat cash back rewards across most purchases while others provide a larger cash back reward for specific categories of spending. Cards with the highest rewards may charge higher fees. You may maximize cash back by using more than one card. Analyzing your spending can help you determine which card works best for you.
“I charged my remote employees’ home offices on my credit card. I made sure they received top-of-the-line desks, ergonomic chairs and brand new laptops for them to do their jobs efficiently. I immediately saw performance improvements in my remote employees—I’m not kidding! I later found that some of my remote employees had previously been working on their couches with their laptops on their lap. And not only did these employees’ efficiency improve once they had a real home office setup, but morale improved as well.
And as an added boost, I used a business credit card that gave me travel rewards for my purchase: win-win!”
—Logan Allec, CPA, founder, Money Done Right, a financial information website
Employee perks strategy: Some business owners accumulate cash back rewards throughout the year and then use those rewards for end-of-year bonuses or celebrations. Others share miles or travel perks with specific employees. Still others, like Allec, make purchases that benefit employees. Any of those strategies can have a positive effect on employee satisfaction and productivity.
Finally, when choosing a credit card, consider the impact to your business and personal credit. According to the Nav American Dream Gap Survey, 22 percent of business owners reported using a business credit card and 24 percent used a personal credit card the last time they needed funding. With a personal credit card, account activity will appear on the owner’s personal credit reports and can impact personal credit scores.
Small business credit cards, however, do not always impact personal credit scores, and most of them will report activity to commercial credit reporting agencies, which means they help build business credit.
This article originally appeared on Nav.com by Gerri Detweiler
This content was originally published here.
© 2019 Working Capital Group, LLC